.... indicates that he isn't a very good businessman. Maybe a great amp builder, but I'm not sure that's enough for me.
Hold on, there something wrong with this statement...
So you would prefer to send your money to a good businessman than to a good amp builder.

Good businessman to me, is somebody who can spend as little as he can to make a product and charge for as much as he can to make a profit... right?
In order to make something with minimum cost in mind, you have to use cheap parts and use "cheap" unskilled labor.
You're right Nik is not a businessman, he uses high grade parts and his guys are a pro amp builders... I doubt he's going cheap on them (for their standard obviously)... and his prices are fair. You can clearly see that this is a man who loves what he's doing... and while doing this, he does not rip off the customers.
A guy like that, can have my money anytime.